A Very Cherry Passport: Your Guide to the Cherry Capital of the World
Expiration: Mar 15th 2026
Introducing A Very Cherry Passport: Your Guide to the Cherry Capital of the World! Explore the exciting cherry industry of Traverse City and its surrounding areas. From charming cafés to picturesque orchards and iconic landmarks, discover the essence of cherries at every stop.
Indulge your taste buds with cherry-infused treats, from decadent pies and luscious jams to refreshing beverages and savory sauces. Immerse yourself in the rich history and culture of cherry farming, as you traverse through the heart of the Cherry Capital of the World.
And the cherry on top? Reach for the sweet reward awaiting you!
Check-in at five or more locations and savor a complimentary slice of pie from Grand Traverse Pie Company.
Unlock the flavors of the region, earn delightful rewards, and immerse yourself in the cherry-filled charm of Traverse City with A Very Cherry Passport. Let the journey begin!
Included Venues
See locations on an interactive map.
Altonen Orchards US 31 Market
We are a 2nd/3rd/4th generation family farm. We sell fresh fruits and vegetables in season. This business is seasonal; please verify that they are open prior to visiting.
Bay Bread Company
Artisan Bread Bakery & Cafe - Simple & Delicious
What's Included
- Assorted Cherry Breads
Bel Lago Vineyards & Winery
Newly renovated Bel Lago Wine & Cider bar is located in Cedar, MI, a short drive from downtown Traverse City. Enjoy quality red, wine and sparkling wines as well as a variety of hard ciders while taking in the views of beautiful South Lake Leelanau.
What's Included
- Cherry Wine
Benjamin Twiggs
Benjamin Twiggs is the oldest cherry store in the US started in 1966. We pride our business on using Michigan cherries in all our products. Besides food items we carry Cherry and Michigan gift items.
Black Star Farms Old Mission
Winery and tasting room at the base of Old Mission Peninsula featuring local craft wines and spirits.
What's Included
- Cherr-jus
- Cherry Apple Cider
- Cherry Brandy
- Cherry Wine
- Sirius Cherry Dessert Wine
Black Star Farms Suttons Bay
Award-winning winery and tasting room on an incredible 160-acre estate with an on-site restaurant, Bistro Polaris.
What's Included
- Cherr-jus
- Cherry Apple Cider
- Cherry Brandy
- Cherry Wine
- Sirius Cherry Dessert Wine
Boathouse Vineyards
Tasting Room on the water in the Village of Lake Leelanau with award winning Riesling, Pinot Grigio, Pinot Blanc, Chardonnay, and excellent red wines from our estate grown Pinot Noir, Merlot and Cabernet Franc grapes. Outdoor music twice a week in the summer.
What's Included
- Reel Cherry 2020
Bowers Harbor Vineyards
Bowers Harbor Vineyards, located 12 miles north of Traverse City on Old Mission Peninsula, was established in 1991. Initially a horse farm, the estate now boasts 20 acres of vinifera vines. An inviting tasting room occupies the former stable, and a friendly staff will welcome you and introduce you to our extensive selection of wines.
What's Included
- Cherritage Port
Buchan's West Bay
Established in 2022, Buchan's West Bay is serving up our very own Buchan's homemade ice cream along with many other delicious treats.
What's Included
- Assorted Cherry Treats
Centre Street Café
Popular, health-conscious cafe offering sandwiches, organic salads & soups in an upbeat atmosphere.
What's Included
- Cherry Chicken Salad
- Cherry Chicken Salad Wrap
Chateau Chantal Winery and Inn
Chateau Chantal is your complete Traverse Wine Coast destination, providing an enchanting experience with Michigan-grown wines for every taste, breathtaking 360-degree water views, and an authentic family heritage focused on hospitality.
What's Included
- Bubbly Cherry
- Cerise Cherry Port
- Cerise Noir Port
- Naughty Cherry Cider
Cherry Connection
Cherry Connection feature the best in locally grown fresh fruits and vegetables in the Traverse City area. This business is seasonal; please verify that they are open prior to visiting.
Cherry Republic | Glen Arbor
Cherry Republic | Traverse City
The Cherry Capital of the World, Traverse City is the natural spot for our second Flagship store! Located right on Front Street, our Downtown TC location opened in 2007 and features homemade ice cream and cherry pie. The store’s beautiful natural wood accents, and generous sample stations will make you feel right at home!
Cherry Stop
Jams, salsa, BBQ sauces, dried fruit and snack mixes, and more are handcrafted in small batches, using Michigan-grown fruits and Michigan-grown sugar.
Don's Drive-In
Comfort favorites, milkshakes & more plated in an iconic American diner dating to 1958.
What's Included
- Cherry Shake
Doug Murdick's Fudge
What's Included
- Assorted Cherry Treats
Doug Murdick's Fudge
On May 8th, 1964 the original Doug Murdick’s Fudge Store was opened in the present location, 116 E. Front St. Downtown Traverse City, MI by Doug and Doris Murdick. Today they still are open at the original two locations: the landmark store with the huge box of fudge on the roof at 4500 U.S. 31 North along East Bay in Acme and the store in downtown Traverse City.
This business is seasonal; please verify that they are open prior to visiting.
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This business is seasonal; please verify that they are open prior to visiting.
What's Included
- Assorted Cherry Treats
Empire Cherry Orchard
A U-Pick cherry orchard in Empire, Michigan. This business is seasonal; please verify that they are open prior to visiting.
Espresso Bay
Micro Roastery & Coffee Shop in the Heart of Downtown TC.
Smoothies, Gelato, Nitro Cold Brew, Kombucha, Pastries & More
Smoothies, Gelato, Nitro Cold Brew, Kombucha, Pastries & More
What's Included
- Lake Ontario Blend Coffee
- Traverse City Cherry Coffee
Ethanology
Deeply committed to encapsulating the diversity of Northern Michigan agriculture, through a vertically integrated, sustainable, and innovative approach to distillate production, Ethanoloy is changing the paradigm of spirit.
What's Included
- Mel
French Valley Vineyard
French Valley Vineyard and its tasting room are located in the heart of this wondrous Leelanau Peninsula slightly north of Cedar Michigan. Being just a few minutes from the natural temperature regulation of “The Great Blue” Lake Michigan is also an asset to vine survival through our sometimes “Polar Vortex” winters. The unique soils are perfect for growing grapes which are used to produce french-style boutique fine wines from our estate-grown varietals. These varieties have come to include Pinot Noir, Cabernet Franc, Merlot, Chardonnay, Pinot Grigio, Riesling, Frontenac Gris, and Marquette.
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What's Included
- Cherry Wine
Fustini's Oils & Vinegars
What's Included
- Traverse City Cherry Balsamic Vinigar
Gallagher's Farm Market
What's Included
- Cherry Almond Butter
- Cherry Berry Jam
- Cherry Concentrate
- Cherry Jam
- Cherry Pepper Jelly
- Cherry Rhubarb Jam
- Cherry Salsa
- Cherry Vinaigrette
- Dark Chocolate Covered Dried Cherries
- Dried Cherries
- Milk Chocolate Covered Dried Cherries
- Old Fashioned Cherry Butter
- Yogurt Covered Dried Cherries
Grand Traverse Distillery Tasting Room
Grain to bottle distiller of whiskey, vodka, gin and rum spirits.
What's Included
- Cherry Bounce
- Cherry Chill
- Cherry Vodka
- Cherry Vodka Lemonade Slushy
- Cherry Whiskey
- Cherry Whiskey Lemonade Slushy
- Whiskey Cooler
Grand Traverse Pie Company
We’re proud of the place the Grand Traverse Pie Company calls home. It is a land defined by the seasons, influenced and inspired by water, wind, snow, and sun. A land of bounty that goes far beyond our famous cherries, where rolling hills shelter and nurture strawberries, raspberries, blueberries, peaches, and apples. It is a place of small, close-knit communities where families know and support each other, where people are connected to each other and to the land. Our pies are a reflection of our deep relationship with the Grand Traverse area and its people.
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What's Included
- Cherry Berry
- Cherry Chicken Salad
- Cherry Peach Crumb
- Cherry Rhubarb
- Gluten Free Mini Cherry Crumb
- Grand Traverse Cherry Crumb
- GT Chicken Salad Sandwich
- Lighthouse Cherry Apple Crumb
- Michigan ABC
- Michigan ABC Crumb
- Natural Michigan Cherry – No Sugar Added
- Old Mission Cherry
- Splenda Michigan Cherry
- Vernors Cherry Pie: Available June 28 – August 29!
Grand Traverse Pie Company
What's Included
- Cherry Berry
- Cherry Chicken Salad
- Cherry Peach Crumb
- Cherry Rhubarb
- Gluten Free Mini Cherry Crumb
- Grand Traverse Cherry Crumb
- GT Chicken Salad Sandwich
- Lighthouse Cherry Apple Crumb
- Michigan ABC
- Michigan ABC Crumb
- Natural Michigan Cherry – No Sugar Added
- Old Mission Cherry
- Splenda Michigan Cherry
- Vernors Cherry Pie: Available June 28 – August 29!
Great Lakes Bath & Body
What's Included
- Assorted Cherry Items
Jacob's Farm
Jacob’s Farm is a 40 acre centennial farm cultivated by artisans who share an unwavering passion for agriculture, wine, food and service. This business is seasonal; please verify that they are open prior to visiting.
King Orchards
Nestled between Traverse City and Charlevoix, King Orchards Bakery and Market is your sweet escape. Indulge in our authentic cherry pie, crafted from our own fruit. Stop in for fresh, seasonal fruit, and leave with smiles. Discover a taste of pure joy at King Orchards - where every bite tells a delicious story.
What's Included
- Assorted Cherry Items
- Assorted Cherry Items
Leelanau Wine Cellars Tasting Room
The Jacobson family founded Leelanau Cellars in 1974 in one of its Leelanau County cherry orchards, believing Northern Michigan would be a great place to grow wine grapes and produce wine. 50 years later, the winery is still family owned and operated, the region boasts over 30 wineries, and that belief has been confirmed. Over the years, the tasting room has grown into a popular area attraction, now greeting over 40,000 visitors annually on the shores of the Grand Traverse Bay. Distributing 300,000 cases annually, the Leelanau Cellars brand is easily recognizable in retail wine stores throughout the state of Michigan and the surrounding Great Lakes region.
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What's Included
- Cherry Cordial
- Farm Fresh Cherry Wine
- Lakeshore Farms Cherry Wine
- Warm Cherry Cordial
Mammoth Distilling
Mammoth is a Northern Michigan craft distiller offering a full line of small-batch spirits (Rye, Bourbon, Gin, Vodka, Cherry Bounce, and a variety of other special releases). We use local ingredients whenever possible in our spirits and our drinks and are actively growing our own heritage grains. Our tasting rooms (6 in MI!) are open year-round and feature craft cocktails in a relaxed cocktail lounge environment; you can also purchase bottles, including cherry vodka, cherry bounce, and cocktail cherries from these locations.
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What's Included
- Brandied Cocktail Cherries
- Cherry Bounce
- Cherry Vodka
Mari Vineyards
Mari Vineyards founder Marty Lagina made the (some would say) crazy choice to grow grapes that shouldn't grow in Michigan, with the belief that he could produce world class wines that otherwise couldn't be made here. So, true to his Italian heritage, he planted exotic varieties like Nebbiolo, Sangiovese and others. Combined with a little creative grape growing and a lot of attention, today his dream has become a reality. Along with classic area grapes like Cabernet Franc and Merlot, Mari Vineyards produces a wide variety of red wines unlike anything else produced in Michigan.
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What's Included
- Sparkling Cherry Cider
MAWBY Vineyards and Winery
Sparkling wine house celebrating 50 years of making wine in Leelanau County.
What's Included
- A Complimentary Taste Of The Wild Cherry Cider
- Wild Cider Semi-Dry Rosé Cider Wild
Mcmanus Southview Orchards
Traverse City Farm that grows exclusively Cherries. Both Sweets and Tarts. Already picked and U-Picked. Vegetables and Fruits in Season. Delicious Baked Goods. Pies, Brownies, Cookies and Breads. Including our “Famous” Cherry Bread. This business is seasonal; please verify that they are open prior to visiting.
MiddleCoast Brewing Company
Family-owned and operated we are located in downtown Traverse City, Michigan. We produce craft beers and hard seltzers for consumers in our downtown brewing facility.
What's Included
- GW's Little White Lie
- TartSweet Cherry Seltzer
- Cherry Vodka
Milk & Honey
At Milk & Honey Cafe and Ice Creamery we believe foods should be farmed, processed and procured in the most simple and natural ways. We prefer and serve foods that are free from genetic modifications, chemical pesticides, food dyes, artificial preservatives, hormones and antibiotics.
What's Included
- Cherries Jubilee Ice Cream
Moomers Homemade Ice Cream
Moomers Homemade Ice Cream grew from a love for ice cream and an idea – an idea that kept emerging through Nancy Plummer’s daily life as a wife, mother of 4, and first-grade teacher. The idea was tossed around for three years and living on their dairy farm gave Moomers a natural location. The hope was to provide a unique premium product in a country atmosphere, to share the world of agriculture with others, employ local young adults, and provide a family-oriented place to enjoy with family and friends. In April of 1998, the doors opened. This business is seasonal; please verify that they are open prior to visiting.
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What's Included
- Assorted Cherry Ice Cream Flavors
- Cherries Moobilee
Myrtle & Maude's
"Welcome to Myrtle and Maudes, located in Williamsburg Michigan on our fourth generation cherry and apple farm!
We are a monthly market, with the exception of cherry and apple seasons in which we are open 7 days a week.
As a mother and daughter team we reset our market each month, opening for four days and offering farm fresh produce, Michigan made food products, locally crafted gifts and decor, antique and redesigned furniture, hand poured candles, and many more unique finds. This business is seasonal; please verify that they are open prior to visiting."
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We are a monthly market, with the exception of cherry and apple seasons in which we are open 7 days a week.
As a mother and daughter team we reset our market each month, opening for four days and offering farm fresh produce, Michigan made food products, locally crafted gifts and decor, antique and redesigned furniture, hand poured candles, and many more unique finds. This business is seasonal; please verify that they are open prior to visiting."
Nifty Things
North Star Organics
"These days, everyone automatically correlates Northern Michigan to cherries. Not only is the area the number one cherry-producing capital of the world, but the nationally famous Cherry Festival is celebrated throughout the region every year. North Star Organics is proud to be part of this famous legacy, bringing delicious and fresh organic produce to people all over the state and country.
The Kobernik family brings their farming history and passion for cherries into everything they do. North Star Organics allows you to take a piece of that pride home with you. This business is seasonal; please verify that they are open prior to visiting."
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The Kobernik family brings their farming history and passion for cherries into everything they do. North Star Organics allows you to take a piece of that pride home with you. This business is seasonal; please verify that they are open prior to visiting."
Northern Latitudes Distillery
NLD is a small batch distillery creating spirits right here in the heart of Leelanau County. We offer unique bottled spirits, free tastings, cocktails-to-go, barware, outdoor seating and an entire gift shop!
What's Included
- The Leelanau Vodka
- Cherry Bounce
Pleasanton Brick Oven Bakery
Fresh-baked pastries, cookies & breads, plus wood-fired pizza offered in this quaint, rustic bakery.
What's Included
- Assorted Cherry Items
Rare Bird Brewpub
Rare Bird is the best spot in town with something from everyone. We have award-winning house brewed beer, amazing food, as well as wine, cider and cocktails.
What's Included
- Tell It To My Tart
Rennie Orchards
Rennie Orchards is one of the oldest family-owned farms in Grand Traverse County. Offering U-Pick cherries, apricots, peaches, pears, plums, apples -including the delicious Honeycrisp, pumpkins and family fun for all. Enjoy orchard hayrides, kid's hay bale maze, log cabin, teepee and cider and donuts in the fall. This business is seasonal; please verify that they are open prior to visiting.
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Right Brain Brewery
Family owned and operated, Right Brain Brewery crafts innovative, award-winning beers and proudly serves them in our eclectic pub located in Traverse City. While we do have a popular lineup of traditional Ambers, Pales, Stouts and IPAs, we’re also known for many unique beers with ingredients like cucumber, asparagus, mint, or real cherry pie! We use only natural ingredients with no extracts and buy local whenever possible. With over 30 craft beers, alongside wine, cider, and mead, and over 30 vintage arcade games and pinball machines, there’s something for everyone at Right Brain!
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What's Included
- Cherry Pie Whole
- Cherry Bomb
- Cherry BrainPop
- Who Gose There
- Cherry Swirl Sour
- Starcastigirl Seltzer
Rove Winery at the Gallagher Estate
With breathtaking views as artful and elegant as the wine, Rove Winery at the Gallagher Estate offers a boutique atmosphere for you to enjoy estate grown wine and cider.
What's Included
- Cherry Cider
Royal Farms Farm Market and Winery
We are a boutique like Farm Market & Winery with seasonal fresh fruits and vegetables off the farm!
What's Included
- Assorted Cherry Items
- Brassy Balaton
- Cheeky Cherry
- Sweet Summer
Sara Hardy Farmers Market
The Sara Hardy Downtown Farmers Market is operated by the DDA and is managed by SEEDS on a contract basis. The purpose of the market is to create a sales venue for local area farmers, provide opportunity for local residents and visitors to purchase quality farm-grown goods, to provide a community gathering place, and to promote and stimulate economic development and create traffic downtown. The Sara Hardy Downtown Farmers Market runs every Wednesday and Saturday, from June through October.
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Soul Squeeze Cellars
Born out of the beauty and love for the land, the Soul Squeeze brand is about enjoying life’s gifts…from wines and ciders to friends and laughter. Take some time and peruse our site to find out more about the Soul Squeeze brand and mission.
What's Included
- Boo Cherry Cider
- Crazy Carroll Dessert Wine
Suttons Bay Ciders
Suttons Bay Ciders offers an authentic Michigan cider experience at their scenic location in Suttons Bay. Located on a picturesque hilltop overlooking the stunning Grand Traverse Bay, visitors can enjoy a variety of handcrafted ciders made from locally sourced apples. The welcoming atmosphere and knowledgeable staff make Suttons Bay Ciders the perfect destination for cider enthusiasts and casual drinkers alike. Come and savor the taste of Northern Michigan at Suttons Bay Ciders.
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What's Included
- Cherry Fest!
Tandem Ciders
We have been making delicious cider from apples grown in Leelanau County and Old Mission Peninsula since 2008.
What's Included
- Cherry Jam
- Cherry Oh
Taproot Cider House
Taproot Cider House is a locally inspired restaurant, offering earth-to-table plates in an urban farm setting.
What's Included
- Cherry Ginger Hard Cider
TC Mural Post Card
Take your selfie in front of the TC Postcard Mural!
Created by Darin Knupp of KnUpp North Art this postcard-inspired mural has turned a downtown TC alley into a must-stop for photos. “Greetings from Traverse City,” the mural reads, paying homage to TC landmarks like Old Mission Peninsula, the Village at Grand Traverse Commons, and the State Theater. Cherries figure prominently, of course, as do scenes of bays, beaches, and greenery.
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Created by Darin Knupp of KnUpp North Art this postcard-inspired mural has turned a downtown TC alley into a must-stop for photos. “Greetings from Traverse City,” the mural reads, paying homage to TC landmarks like Old Mission Peninsula, the Village at Grand Traverse Commons, and the State Theater. Cherries figure prominently, of course, as do scenes of bays, beaches, and greenery.
The Cherry Hut
The Cherry Hut is famous for their homemade cherry pie, cherry chicken salad, cherry jams and jellies, and other fruit products. We have lunch and dinner specials daily.
The Cottage
Freshwater perch all-you-can-eat every day. Garden Bar, cocktails and local wines. Full menu available all day. Hours: 7 a.m. - 10 p.m.
What's Included
- Black Cherry Cobbler
The Workshop Brewing Company
We are in business to preserve Northern Michigan’s spectacular natural environment, to reinforce Traverse City’s warm and vital community, and to honor traditional craft. We do not consider our business to be a success unless we are demonstrably and sustainably doing all three. We express this commitment by using the Trifidelity symbol, which stands for our motto: Nature. Community. Craft.
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What's Included
- Stone Chisel
Third Coast Fruit Co.
Delicious fruit, stunning bay views, and tranquil, breezy orchards are the cherry on top of any Up North weekend. This business is seasonal; please verify that they are open prior to visiting.
Traverse City Whiskey Co.
Each flavor of our award winning whiskey is made made possible by the unique conditions of Traverse City's climate and northern latitude.
What's Included
- American Cherry
- Cherry Whiskey Highball
- Premium Cocktail Cherries
Two K Farms Cidery & Winery
Award Winning Wine and Hard Cider set in beautiful Leelanau County!
What's Included
- Cherry Semi-Sweet
Verterra Winery
Winery located in the Village of Leland set on Lake Michigan, one block from Historic Fishtown. Fantastic whites, reds, sparkling wines and hard ciders, outstanding hospitality. Grapes all grown on our local vineyards.
What's Included
- Cherraz Port
World's Largest Cherry Pie Pan
Get your picture taken in front of the world's largest cherry pie tin!